Privacy Policy

This Privacy Policy explains how Wilson Real Estate collects, uses, shares, and protects information when you visit EquityMoveProgram.com, request an Equity Move Review, or contact Cameron or Cassie Wilson.

Information we collect

Information you provide

When you request an Equity Move Review, we collect the information you enter in the form, including your name, phone number, email address, property address, city, ZIP code, and moving timeline. If you choose to provide them, we also collect estimates or context such as purchase price, estimated property value, mortgage balance, current payment, and your reason for considering a move.

If you call, text, email, or schedule a conversation, we may also retain the information contained in that communication and any information you provide during the conversation.

Information collected automatically

Our hosting and analytics providers may automatically collect limited technical and usage information, such as your IP address, browser and device type, pages viewed, referring page, general location derived from an IP address, and interactions with site features. We use Google Analytics to measure site usage. Analytics events are configured not to include the property, contact, or financial details entered in the review form.

You can limit cookies through your browser settings. Blocking analytics cookies should not prevent you from submitting an Equity Move Review.

How we use information

We use information to:

Calls, texts, and email

If you check the consent box and submit the form, you agree that Cameron or Cassie Wilson may call, text, or email you about your Equity Move Review. Message and data rates may apply. Consent is not a condition of buying or selling property or receiving another service.

You may withdraw consent at any time. You can reply STOP to a text message or call or text 801-707-6271 and clearly ask us to stop. A request to stop marketing communications does not prevent messages that are reasonably necessary to complete a transaction you requested or comply with law.

How we share information

We may share information with Cameron and Cassie Wilson, Wilson Real Estate personnel, and Keller Williams Westfield when reasonably necessary for brokerage supervision, compliance, or service delivery. We also use service providers for website hosting, analytics, workflow automation, lead routing, scheduling, and customer relationship management. Current website providers include Vercel, Google Analytics, and Zapier.

We may disclose information when required by law, legal process, a regulator, or a professional obligation, or when reasonably necessary to protect people, property, or the security of our services.

We do not sell the personal information submitted through the Equity Move Review form. We do not share that form information for cross-context behavioral advertising.

How long we keep information

We keep information only as long as reasonably necessary for the purposes described in this policy, including providing the requested review, maintaining business and brokerage records, resolving disputes, enforcing agreements, and meeting legal or regulatory requirements. Retention periods vary based on the type of information and the reason it was collected.

How we protect information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. Review forms are submitted through a same-origin server process, and form details are not placed in the thank-you page URL or sent as analytics event values. No method of internet transmission or storage is completely secure, so we cannot guarantee absolute security.

Your choices and requests

You may ask to access, correct, or delete personal information you provided, or ask questions about how it is used. We may need to verify your identity before completing a request, and we may retain information when required or permitted by law or professional obligations.

To make a request, call or text 801-707-6271 or write to the office address below.

Children's privacy

This website is intended for homeowners and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through this website.

Other websites

This website links to other websites, including an external scheduling page. Their privacy practices are governed by their own policies, and we encourage you to review them before providing information.

Changes to this policy

We may update this Privacy Policy as our services, providers, or legal obligations change. We will post the revised policy on this page and update the date above.

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